BetterRoaming
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BetterRoaming, the consumer brand that carries on Truphone's roaming business after its 2022 restructuring, treats the US as one of its more actively promoted markets, running a 20% discount tied to the US, Canada, and Mexico hosting the 2026 World Cup. Its US plans run from small starter packages up to 25GB over 30 days, priced from around $3 for the smallest option.
The feature worth calling out specifically for US travel is device coverage: BetterRoaming sells standalone eSIMs for the Apple Watch and cellular iPad in the United States, letting you leave your phone behind on a hike or a day out and still stay reachable through your watch. Everything is data-only, managed through an Android app with 24/7 chat support. It's a solid, if lower-profile, alternative to the bigger-name US eSIMs, particularly for Apple Watch owners who haven't found another provider willing to support the device on its own.